Much to Facebook’s dismay, Apple’s planned privacy update to iOS 14 will prompt users to choose whether to allow Facebook to track their phone activity to provide personalized ads. This has left Facebook and Apple bickering like two siblings fighting over who rides in the front seat. Here are the implications for email marketing.
Global Privacy Control focuses on letting consumers opt out of the sale of their personal data to third parties. The early-stage coalition includes the Electronic Frontier Foundation and Mozilla. Rob Shavell, CEO of Abine, who was involved in Do Not Track and now GPC, discusses what’s ahead and why merchants should get on board.
Moving forward, one thing is certain: Marketplace facilitator laws will continue to evolve. We’re already seeing some changes in the U.S., with Louisiana going after high-volume 3P sellers during COVID-19. But states are also going to great lengths to pursue lodging and communications platforms and even food delivery services.
The National Retail Federation and the International Council of Shopping Centers are asking the Trump administration and the federal government for relief for members who are being hard hit by the coronavirus crisis, much as are other industries such as airlines and hospitality, as mall, store and restaurant closures grow.
Amazon’s latest expansion into the consumer biosphere will enable brick-and-mortar shoppers to pay for purchases with a mere wave – or scan – of their hand. The Wall Street Journal said Amazon is creating a system of hand-scanning terminals for retailers, with a focus on venues like coffee shops with lots of return customers.
Extend, a provider of extended warranty programs, has raised $16.4 million in new capital and acquired assets from Aon division Affinity Insurance Services as it looks to make warranty programs available beyond enterprise-scale retailers. The company said current clients have combined annual sales of more than $11.5 billion.
Investigators from the FTC have begun interviewing merchants selling on Amazon’s third-party marketplace in an attempt to ascertain if the ecommerce giant is using anti-competitive practices, according to a report in Bloomberg. They’re asking merchants how much business they do on Amazon.com vs. other major marketplaces.
Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments. Here are some ways today’s major retailers are using beacon technology.
