Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments. Here are some ways today’s major retailers are using beacon technology.
Voice shopping just got a lot more realistic with the recent moves by Amazon, Apple, Google and Walmart to drive voice-activated shopping into more and more homes. Here is what retailers need to know about how voice shopping is changing the retail landscape.
Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and limitless two-dimensional design potential. Beaconing gives a retailer the ability to digitally serve the customer, while in their store, with a plethora of offers and services. Here’s how retailers can do beaconing right, and how it has worked for Gamestop.
2015 has come and (nearly) gone, and for the retail industry, it has been a year of big change. From a variety of new payments options and requirements to new ways to sell online, there are a number of trends propelling the industry forward. Here are Dax Dasilva’s predictions for which retail trends will bubble to the top in 2016, and how winning retailers will react.
The point-of-sale has long been a battleground for retailers. Retailers want control over the payment process, but card networks and banks call the shots.
JD.com announced record-breaking one-day results from its November 11 Singles Day sale. Orders increased by 130%, and GMV rose more than 140%. Here’s a look into JD.com’s numbers, which channels drove the most transactions, and at which international brands did well on the Chinese marketplace.
Amazon is now allowing customers who have Apple Watch to simply tap its Amazon shopping app on the watch and purchase items in seconds. See what other features the new app has for shoppers.
A device like the Apple Watch has the potential to unlock the entire consumer path to purchase, allowing retailers to attribute in-store purchases to digital advertisements. Here’s why this advancement alone is enough to revolutionize how retailers acquire and retain customers, and why the biggest benefits likely still remain to be seen.
Wearable technology are gradually making their way through the mass market. See what retailers are doing to incorporate wearables into product lines.
Four out of 10 US online buyers like the idea of using a phone for payment instead of carrying around a wallet, according to The Bizrate Insights Apple Pay and Payment Security Study #1. But whether or not Apple Pay becomes the standard for wallet-less payment systems still remains to be seen.