Ahead of the holiday season, FedEx has expanded same-day delivery service to 1,800 cities in 30 regional markets through its FedEx Office division. The deliveries are made by uniformed FedEx drivers in branded vehicles, and the service includes a mobile app to track delivery status including alerts on estimated arrival time.
While things look dire in physical retail, investments in omnichannel are paying off for some traditional retailers. There are similarities in the playbook across a diverse group of companies, including aligning physical stores with the ecommerce channel, investing in private brands, and aggressively expanding product assortment. See how some of the leaders are staying ahead of the curve.
In a move that it says puts it on equal footing with Prime Now’s domestic coverage, crowdsourced same-day delivery provider Deliv has expanded to 1,400 U.S. cities in 33 markets, up from 19 markets previously, allowing retail customers like Macy’s and Best Buy to greatly increase the range of their services.
Best Buy reported flat comps but 24% growth in ecommerce during the first quarter, as domestic revenue was down due to store closures and pricing pressure. Midway through its $400 million cost reduction effort, the company is keeping an eye on store count while playing up the importance of physical locations in its overall omnichannel customer experience.