4 Ways to Produce More Authentic Brand Images

| Greg Zakowicz

Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.

Are Loyalty Programs Still Doing Their Job?

| Greg Zakowicz

It’s a pretty disloyal world out there, but can you really blame the consumer? Online shopping has never been easier, and stores have been stepping over each other to see who can offer the deepest discount. Find out whether loyalty programs are still working for retailers.

3 Holiday Trends: Prepare for the Marathon, Not a Sprint

| Greg Zakowicz

The holiday shopping season is the ecommerce version of the Boston Marathon’s Heartbreak Hill. It’s a season that will challenge retailers, stress them, push them to their limits and, many times, either make or break them. Here are three trends that will get you ready for the holiday shopping season.

Alexa, Order Me Browserless Commerce

| Greg Zakowicz

Voice assistants appear to be poised to be the next big thing. After all, outside of emojis, speech is the most natural way to communicate. See what voice ordering means when it comes to browsing for items today.