Bronto Software Archives - Multichannel Merchant

4 Ways to Produce More Authentic Brand Images

August 1, 2018 | Greg Zakowicz

Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.

Personalizing the Inbox Experience for your Customers

June 12, 2018 | Daniela Forte

Are you meeting customer expectations for personalized messages in your email marketing? Making them more relevant to their shopping journey increases the odds of driving sales and developing a long-term relationship. Join us Thursday, June 14 at 2 p.m. for a free live webinar as we discuss how to bring personalization to the inbox.

Don’t You Know Me at All? The Importance of Relevant Recommendations

April 16, 2018 | Greg Zakowicz

When they’re done well, product recommendations are a powerful tool for connecting with consumers and making them feel like you truly understand them. Discover how to make the most out of product recommendations that benefit both you and the customer.

Are Loyalty Programs Still Doing Their Job?

March 22, 2018 | Greg Zakowicz

It’s a pretty disloyal world out there, but can you really blame the consumer? Online shopping has never been easier, and stores have been stepping over each other to see who can offer the deepest discount. Find out whether loyalty programs are still working for retailers.

The Threat of Disappearing Brands in the Age of Voice Assistants

February 14, 2018 | Greg Zakowicz

When you see a red and white can of soda or a Peter Pan silhouette on a jar, you see a brand. You know the product. But what happens when you don’t have those visual cues to draw you to certain items when you shop? Here is what voice assistants could mean for the future of retail.

2017 Email Marketing Report Card: Did Your Program Make the Grade?

December 13, 2017 | Greg Zakowicz

As 2017 finds itself in your rearview mirror, ask yourself a question. What changes did I make to my email program in 2017 that had a significant impact? Here are several tips to get you ready for the year ahead.

New Year, New Emails, No More Excuses

November 27, 2017 | Greg Zakowicz

With email continuing to be one of the top-performing online marketing channels, it shouldn’t be a surprise that my inbox is overrun with bland, generic emails. Here are several strategies to improve your email marketing program.

Eggnog and Fruitcake: Holiday Predictions That You Can Stomach

October 19, 2017 | Greg Zakowicz

With the holiday shopping season about to begin, this is the perfect time to share expectations for the end of the year. Here are several ways to get ready for the busiest time for retailers.

3 Holiday Trends: Prepare for the Marathon, Not a Sprint

September 12, 2017 | Greg Zakowicz

The holiday shopping season is the ecommerce version of the Boston Marathon’s Heartbreak Hill. It’s a season that will challenge retailers, stress them, push them to their limits and, many times, either make or break them. Here are three trends that will get you ready for the holiday shopping season.

Alexa, Order Me Browserless Commerce

August 28, 2017 | Greg Zakowicz

Voice assistants appear to be poised to be the next big thing. After all, outside of emojis, speech is the most natural way to communicate. See what voice ordering means when it comes to browsing for items today.

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