Online customers will abandon roughly seven out of ten transactions they initiate. Ecommerce merchants are under tremendous pressure to reduce friction, speed up processes and optimize the customer experience to try and prevent fraud, keep customers engaged and prevent cart abandonment.
The multichannel, digital marketplace thrives on speed, convenience and ease of use. We’re always striving to remove friction and make processes faster and more efficient. One way to achieve this includes streamlining how we conduct payments.
The clash of the titans goes on: Amazon rolls out free, one-day shipping for Prime subscribers, and Walmart immediately counters with a free next-day shipping offer of its own, with a $35 threshold to qualify and no membership requirement.