Adtech provider Criteo has acquired Australian firm Brandcrush, expanding its media offerings to in-store ad inventory by providing a platform for automating various aspects of buying, selling, booking, placing, measuring and reporting on multimedia ad placements in physical locations. Terms of the deal were not disclosed.
Bankruptcies and store closures are hitting once iconic brands like Gymboree, RadioShack and Payless, while ecommerce operators like Amazon continue to relentlessly bolster their power. The key will be finding ways to improve customer acquisition to fuel revenues and profits. Discover how new technologies and capabilities will make this possible.
Valentine’s Day will be here as quickly as cupid can shoot his arrow. So how are shopping trends shaping this holiday? This infographic by Criteo gives a good look at how consumers are shopping for Valentine’s Day this year.