SheerID, whose software quickly verifies a person’s status as a member of a particular consumer “tribe,” has raised $64 million in an equity round. It defines identity marketing as a form of personalization focused on winning over consumer tribes that align with the brand’s promise. Clients include Target, Amazon, Lowe’s and Urban Outfitters.
Investigators from the FTC have begun interviewing merchants selling on Amazon’s third-party marketplace in an attempt to ascertain if the ecommerce giant is using anti-competitive practices, according to a report in Bloomberg. They’re asking merchants how much business they do on Amazon.com vs. other major marketplaces.
You just knew Amazon wasn’t going to get shut out of a DOT sanctioned drone delivery pilot program a year ago that let in Google, a FedEx/General Electric/Intel team and Uber, and take it lying down. The ecommerce giant unveiled a bold new delivery system that’s part drone, part aircraft and part robot that uses sensors, AI and ML.
FedEx is planning to test delivery robots this summer for customers including Walmart and Pizza Hut, while Target and AutoZone are looking at the capability, according to Reuters. The 10 mph robots would have to be approved by the city of Memphis. This is one innovative way companies are looking to cut last mile costs.
Nearly three-quarters of U.S. consumers favor a national data privacy law that applies to all 50 states equally, according to a new survey. Adults are most comfortable handing over their email address and birth date, and least comfortable handing giving up their address and phone number, the survey found.