Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers (based on AdWords impressions), as well as the top Halloween keywords (also based on AdWords impressions), between September 2012 and September 2013. The “Miley Cyrus Twerking” costume did not make the cut.
One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting that can now be tailored to suit the needs to the consumer based on location, weather, and even device used. Here are five ways you can optimize your emails based on the real-time context of your mobile customers.
Thanks to laptops, smartphones and tablets, consumers are constantly connected no matter where they are. Which could be one of the main reasons why social sharing and social logins are becoming more popular among shoppers. Take a look at this infographic from Gigya to gain an inside look at how consumers use their social identities across the web and mobile devices.