Google Archives - Page 9 of 10 - Multichannel Merchant

Google Maps Street View Captures My Late Mom

September 28, 2013 | Tim Parry

Back in 2011, cars with Google cameras were driving slowly through my community, capturing images for its Google Maps Street View. And it captured a great moment with my and my wife’s families.

IBM Says Mobile Sparks Back-to-School Sales

August 22, 2013 | Daniela Forte

Online sales saw significant gains for back-to-school in July and through the third week of August, according to a recent IBM Digital Analytics Benchmark report. IBM attributed back-to-school gains to double-digit growth in mobile sales.

Mastering Mobile Email Part 3: Contextual Optimization

August 21, 2013 | Erin Lynch

One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting that can now be tailored to suit the needs to the consumer based on location, weather, and even device used. Here are five ways you can optimize your emails based on the real-time context of your mobile customers.

The Children’s Place Goes Social With Apology

August 6, 2013 | Daniela Forte

Clothing and accessories merchant The Children’s Place apologized on social media this week for what many considered an offensive message on a girls’ t-shirt (See a sampling of tweets from outraged consumers here).

Prepping Your Site for the Holiday Season

August 5, 2013 | Daniela Forte

Merchants today need to be focused on the user experience and the digital relationship with the merchant. In this video, Smartbear’s Ken Godskind discusses what merchants need to do to prepare their ecommerce sites for the 2013 holiday season.

An Inside Look into Social Sharing and Social Logins

July 30, 2013 | Erin Lynch

Thanks to laptops, smartphones and tablets, consumers are constantly connected no matter where they are. Which could be one of the main reasons why social sharing and social logins are becoming more popular among shoppers. Take a look at this infographic from Gigya to gain an inside look at how consumers use their social identities across the web and mobile devices.

Study Finds 16% of U.S. Consumers Have Used Mobile to Shop

July 16, 2013 | Erin Lynch

While retailers are focusing more on the mobile shopper, new research has found that only 16% of American consumers have used their mobile device to shop compared to 50% in China, 48% in Singapore, and 42% in India.

5 Marketing Game Changers to Include in Your Strategy

June 21, 2013 | Debra Ellis

Rules of engagement are no longer defined by the company doing the engaging. They have to conform to frequently changing terms of service.

New Google+ Dashboard Enhances Online Presence for Businesses

June 13, 2013 | Daniela Forte

Google announced Google+ dashboard this week which will make it easier for users to “manage your online presence,” according to a recent blog post by Google’s Pavni Diwanji. Businesses will now be able to connect to their customers in meaningful ways.

Google Checkout to Retire In November

May 21, 2013 | Daniela Forte

Google announced this week it would be retiring its Google Checkout in November of this year as the company transitions to Google Wallet, a platform enabling merchants to meet the demands of a multi-screen world where consumers shop in-store, at their desks and on their mobile devices, according to blog post by Google.

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