TikTok mobile app feature

TikTok Testing Addition of Social Commerce URLs

| Douglas P. Clement

Short-form mobile video app TikTok is expanding its ecommerce footprint by testing a new feature allowing users to add a shoppable URL to their bios or videos, creating an online store where consumers can shop in the app. TikTok is also reportedly talking with Sony and Warner about licensing deals for a new streaming music service.

Leveraging Blockchain for Omnichannel Success

| MCM staff

Retailers are struggling to create the kind of seamless omnichannel experience consumers crave. The fundamental challenge: They can’t predict and respond to changes in demand across channels. But technology now offers a cutting-edge solution: Blockchain. Here are some best practices shared at Ecommerce Operations Summit 2019.

Google, Facebook, Instagram, Whatsapp Face GDPR Related Lawsuits

| Mike O'Brien

The ink was barely dry on the European Union’s new General Data Protection Regulation (GDPR) when a European privacy advocate sued Google, Facebook and Facebook-owned Instagram and Whatsapp, claiming they violated the regulation by using “forced consent” practices to obtain consumer data.

Nike Confirms Pilot Sales Program on Amazon

| Mike O'Brien

Nike confirmed it is selling select products directly through Amazon in a pilot program, greatly expanding its reach while also helping address counterfeiting. The news is a direct hit to retail partners like Finish Line and Foot Locker, who will undoubtedly lose sales. Nike will also start selling directly through a partnership with Instagram.