It’s about time retailers drop the term omnichannel from their vocabulary. Creating an omnichannel experience is not even that difficult. What is much harder is giving your customers a reason to shop, a belief that you are looking out for and providing them with unique experiences that they appreciate.
As Amazon Prime Day 4.0 is set to run for 36 hours Monday and Tuesday, merchants are making last-minute preparations on ads, promotions, pricing and Prime eligibility. Others are looking to create their own buzz, drafting on an extended ecommerce holiday projected to grow by 40% to $3.4 billion. See what else is in store.
While things look dire in physical retail, investments in omnichannel are paying off for some traditional retailers. There are similarities in the playbook across a diverse group of companies, including aligning physical stores with the ecommerce channel, investing in private brands, and aggressively expanding product assortment. See how some of the leaders are staying ahead of the curve.