Marketers are wondering what issues they should be considering as metaverse marketing becomes a must have. Five issues to keep top of mind: balancing branding and performance; campaign buying methodologies; developing new metrics; what customer data will look like; and how to build secure experiences.
Flexe, pioneer of he concept of warehouse on demand, has raised $70 million to build out its technology platform and facilities network connecting shippers with available space while also providing WMS and OMS capabilities. The company has increased its facilities base 50% to 1,500 in the past year as ecommerce demand has exploded.
Consumers are getting better at navigating ecommerce on their own. But not every feature of customer care can or should be automated, leaving merchants to figure out where to lend hands-on support, and what to make self-service. An expert panel at Ecommerce Operations Summit 2019 provided 10 tips to help you navigate this issue.
In a surprising move, bpost, the Belgian postal service, announced plans to acquire U.S.-based third-party logistics and ecommerce software firm Radial for $820 million, as it looks to expand its client base here with Radial’s broad omnichannel, logistics, and fulfillment capabilities.
Ralph Lauren Corporation announced that Patrice Louvet has been named President and Chief Executive Officer. See how this new appointment lets the brand move forward and evolve.