Providing a personalized optimal experience for your B2B customers is vital in today’s B2B industry. How are you providing the right experience for your customers? In this MCM Executive Summary report you will see how various B2B merchants are connecting with their consumers and what is needed to be successful.
Office supplies seller Staples, Inc. is in the “early innings of a dynamic and pronounced strategic repositioning,” which includes raising its stakes by doubling down on Staples Business Advantage to win mid-market business customers in North America, Interim CEO Shira Goodman said Wednesday during the company’s second-quarter earnings call. Here’s a look at how Staples plans to do that.