Children are making their holiday toy lists, and this year it goes beyond the traditional buying experience. Major retailers like Target, Walmart and Disney are reimagining ways to showcase popular toys and provide a more interactive experience than stores of the past, and Toys R Us is looking for an experiential comeback.
Amazon waited an entire month to swing back at Walmart’s new same-day grocery delivery program, making delivery from Amazon Fresh and Whole Foods free for Prime members by eliminating the $14.99/month charge on $35 and up orders. It’s available in 2,000 cities and towns, mostly through Amazon’s 480 Whole Foods stores.
Best Buy is getting into the holiday spirit early and pushing back on major competitors, offering free next-day delivery on thousands of items from Thanksgiving through Christmas, and free standard shipping in the few areas where next day isn’t available. The company says it’s available in 42 U.S. markets, covering 99% of its customers.
Walmart’s answer to Amazon Prime on the grocery side, Delivery Unlimited, is expanding nationwide, the company said, reaching 1,400 U.S. stores now and 1,600 by the end of the year. The program had been piloted in Houston, Miami, Salt Lake City and Tampa, and will now be in all 200 markets where grocery delivery is available.
Target has now expanded its Drive Up curbside pickup service to about 1,750 stores in all 50 states, a first in retail, two years after its launch as an insourced offering when a pilot failed with an outside provider. Just weeks ago,Target announced an expansion of the service to 1,500 stores in time for the busy back-to-school season.
Target reported strong Q2 performance, with 34% growth in ecommerce sales, nearly 75% of which was attributable to its same-day order fulfillment strategy including buy online pickup in store, curbside pickup and local delivery. The retailer beat expectations on earnings, comp growth and revenue, and raised 2019 guidance.
Target is expanding its free curbside pickup program, Drive Up, ahead of the busy back-to-school season, making it available at 1,550 stores and adding coverage in the Northeast, the company reported in a blog post. Several markets are being added in Massachusetts, Maine, New Hampshire and Rhode Island, with expansion in others.
Prime Day saw 175 million items purchased by Prime members over the two days, according to Amazon, eclipsing its 2018 Black Friday and Cyber Monday sales combined, while analysts pegged total GMV at $6 billion to $6.2 billion. See what other interesting statistics we found to paint a picture of the concocted “Christmas in July.”
Prime Day, running for 48 hours on July 15-16, is expected to generate $5.8 billion in global sales, with an estimated 250 retailers drafting in its wake as more of them realize the huge potential. Also, Prime membership has grown to 105 million in the U.S., and electronics, home goods and apparel are the hot categories.