Throughout 2018, retailers focused on providing creative, interactive and friction-free shopping experiences for customers. In 2019, you can expect this evolution to accelerate, with personalization and obsessive customer focus at the heart, and new influencer marketing catering to a more individualized consumer experience.
Instacart, the same-day grocery delivery company used by many grocers, is dealing with customer ire as freelance shoppers fulfilling the orders are passing up some jobs due to a change in the pricing structures. Also a number of shoppers have taken to Twitter to call for a boycott of the service due to a drop in their wages.
Grocery giant Kroger is adding voice ordering to its online arsenal, interestingly hitching its wagon to the Google Assistant voice app and not to Amazon’s Echo, at six of its associated brands, the company announced. See what else Kroger is up to as well as other tech skirmishes in the escalating online grocery wars.
Pouring more water into its moat, Amazon has totally eliminated shipping charges this holiday season, removing the $25 threshold for non-Prime members on items ordered in time for Christmas delivery. Amazon is also hiring and managing thousands of seasonal delivery drivers to handle the holiday crush.
In the never-ending pursuit of Amazon and seeking separation from other foes like Walmart, Target has announced the availability of same-day delivery in 46 states ahead of the peak holiday season from Thanksgiving through Christmas, while also eliminating its $35 order threshold for free two-day shipping as of Nov. 1.
While Amazon can spend $21.7 billion on shipping to meet growing customer expectations, everyone else can’t and ecommerce entrepreneurs need to develop a well-thought-out strategy to address evolving demands. You need to consider these four factors before investing in the urban fulfillment center trend.