Since consumers now search for information in a variety of places throughout the sales cycle — in-store, search engines, retail sites, third-party review sites, etc. — providing consistent, accurate and complete product data is the best way to ensure a great omnichannel shopping experience for your customers. Here are 4 ways that product data is impacting retail tech trends.
Young millennials between the ages of 18-24 are choosing to shop online when it comes to back to college shopping. Their reasons range from not engaging in personal interaction and the comforts of being in their own home to do shopping. See what other preferences millennials are asking for when it comes to shopping for back-to-school this season.
Target hit on a winning combination of free shipping and omnichannel operations to grow its digital sales a healthy 34% in Q4, while same-store sales grew just 1.9%. In addition, 30% of its digital sales were either from buy online, pickup in store or ship-from-store transactions. See how Target got it done in 2015, especially during the critical holiday season.