In a move surprising no one except for the timing, Walmart announced it’s dropping the $35 minimum order threshold for shoppers to qualify for same-day delivery with its Walmart Express service, just months after doing the same for members of its Walmart+ subscription program. Walmart’s ecommerce growth “fell” to 69% in Q4.
Direct-to-consumer (DTC) gives brands the ability to collect and utilize first-party consumer behavioral data to make the shopping experience more personalized, to build loyalty and improve advertising returns. The bigger and more detailed your data store is, the better you can target your core consumer and create repeat purchases.
ShipBob, a provider of third-party logistics with facilities in the U.S., Canada and Europe, has raised $68 million to fuel growth, expand its platform and more than double its global network, a signal of the significant venture capital flowing into logistics to support the ecommerce explosion. This brings the total raised to $130.5 million.
Kroger plans to launch a marketplace this fall through a partnership with French platform provider Mirakl, adding 50,000 items from sellers initially to its assortment, including toys and household goods in addition to specialty foods, international foods and natural and organic items. The marketplace is an expansion of Kroger Ship.
Amazon is taking a serious run at counterfeit sellers on its marketplace, with the creation of a Counterfeit Crimes Unit that includes former federal prosecutors, investigators and data analysts. The company said it has limited counterfeit complaints to 0.1% of items listed, but legislators and media investigations have still taken it to task.
Brands are challenged with finding a way forward even when traditional DTC models threaten to crack—and thinking outside the box to find the post-coronavirus formula for success. Fortunately, DTC doesn’t just mean selling on your own site. Here are some of the strong benefits of adding marketplaces to your DTC channel mix.