search illustration

Search Isn’t Sexy, But It Sells

| Will Blesener

Are there any instances where it’s not advisable to spend in search? Sure, if you’re a brand-new product with no organic ranking, and it’s going to cost you $10 per click to get to the first page of the keyword to sell a $4 product, you might be better off moving those dollars elsewhere. But spend wisely and don’t go entirely dark. 

cpg marketers illustration feature

Powering Up Your CPG Ecommerce

| Meagan Bowman

Nothing ever happens in isolation in the world of ecommerce. Yet even the largest CPG and distribution companies still rely on lag analytics and siloed information to get a handle on what’s being sold where, to whom and for how much. A more proactive approach, based on digital transformation, makes all the difference.

Walmart.com sellers, possibly

Walmart Offers Discount to New Sellers

| Mike O'Brien

In an effort to lure in more third-party sellers as it battles Amazon’s dominant marketplace, Walmart is offering new sellers a 50% discount on commissions for 90 days, while also extending savings on Walmart’s version of FBA to new signups. Discount are available to new merchants who sign up by May 31 and start selling by June 30.

walmart fulfillment center

Walmart Q3 Ecommerce Sales Up 8%, Says Holiday Prep in Good Place

| Mike O'Brien

Walmart reported its ecommerce sales in the U.S. increased 8% in the third quarter, and have gained a total of 87% since the same period in 2019, an incredible jump since pre-pandemic days as the retail giant continues to expand digitally, while declaring itself ready for the holidays.

walmart express bag on porch feature

Walmart Offers Subscription Services Through Adobe Partnership

| Mike O'Brien

In an interesting twist, Walmart is offering access to services such as ecommerce order pickup and delivery to smaller retailers via a subscription program through partnering with Adobe, expanding revenue by selling its services a la Amazon’s cloud computing juggernaut.

walmart express bag on porch feature

Walmart Removes $35 Minimum for Same-Day Delivery

| Mike O'Brien

In a move surprising no one except for the timing, Walmart announced it’s dropping the $35 minimum order threshold for shoppers to qualify for same-day delivery with its Walmart Express service, just months after doing the same for members of its Walmart+ subscription program. Walmart’s ecommerce growth “fell” to 69% in Q4.

consumer behavioral data illustration mobile feature

Shift Happens: Winning DTC with Consumer Behavioral Data

| David Tiberia

Direct-to-consumer (DTC) gives brands the ability to collect and utilize first-party consumer behavioral data to make the shopping experience more personalized, to build loyalty and improve advertising returns. The bigger and more detailed your data store is, the better you can target your core consumer and create repeat purchases.

ShipBob FC in Chicago feature

ShipBob Raises $68 Million in Funding, Plans to Double Its Network

| Mike O'Brien

ShipBob, a provider of third-party logistics with facilities in the U.S., Canada and Europe, has raised $68 million to fuel growth, expand its platform and more than double its global network, a signal of the significant venture capital flowing into logistics to support the ecommerce explosion. This brings the total raised to $130.5 million.

kroger store

Kroger Launches New Online Marketplace, Adds 50,000 Items

| Mike O'Brien

Kroger plans to launch a marketplace this fall through a partnership with French platform provider Mirakl, adding 50,000 items from sellers initially to its assortment, including toys and household goods in addition to specialty foods, international foods and natural and organic items. The marketplace is an expansion of Kroger Ship.