5 Common Human Errors in Ecommerce Usability

Offering Sad Search Results

ebay_searchVisitors might assume you don’t have what they’re looking for if they can’t find it via search on your site. In fact, according to Nielsen Research, users will typically leave your site instead of rephrasing their search query. While search on your site might seem like an afterthought, many users start there and expect results quickly. Be sure to test several variations on search themes, like categories, product names and features.


Partner Content

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For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
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