Ecommerce marketplaces used to be thought of as the sole domain of deep-pocketed companies like Wayfair, Walmart and etsy. But with the advent of headless commerce and APIs, and platforms like Salesforce, Adobe/Magento and Shopify, retailers and brands -- and increasingly, affinity-based communities or organizations -- are finding it easier than ever to launch their own successful marketplace.
What’s driving this trend is the desire to grow their business with an owned-marketplace model strategy that leans on third-party sellers who manage the fulfillment, versus the retailer.
This report dives into ways that community and affinity-based groups are using new technology and tools to power a new generation of ecommerce marketplaces that both empower entrepreneurs and makers and create an environment of shared experiences and passions.
You will learn:
Offered Free by: Marketplacer
See All Resources from: Marketplacer