Dog owner apparel and accessories brand I’d Rather Be With My Dog does more than sell apparel and accessories for dog owners. It has made it a mission to give back to animal rescue organizations and animal-related causes.
The concept of giving back as a brand isn’t new, as several have made it a practice. Some might say the “give back” movement began with shoe brand TOMS and its promise to donate a pair of shoes to needy children in more than 70 countries with every pair sold. Now more and more brands are following this movement.
“Ever since the beginning we have always donated a percentage of our sales to animal rescue and not just animal rescue, but different animal related causes from canine cancer,” said Doug Ratner, founder of I’d Rather Be With My Dog. “We help out with emergency disaster situations, donating supplies as well as donating money.”
In this latest edition of the MCM CommerceChat podcast we talk with Ratner about what his brand has done to make a bigger impact on the world.