Revtown Looks to Disrupt Denim Category, Signs Goop Deal

It’s hard to think of an apparel category that’s more competitive than jeans, with many legacy and upstart brands all vying for casual fashion dollars. One newer entrant looking to disrupt things is Revtown.

The Pittsburgh-based company, founded in 2018 by former executives of Under Armour, has just branched out into a woman’s line, and in support of that has inked a deal with Gwyneth Paltrow’s popular lifestyle website Goop.

The deal includes a retail integration at Goop’s pop-up shops in Chicago and NY as well as on goop.com, inclusion in its holiday gift guide, custom native ads and editorial integration across the site and in Facebook and Instagram. This is on top of a channel partnership early in 2019 with luxury retailer Nordstrom.

In this latest MCM CommerceChat podcast, we talk to Revtown co-founder Henry Stafford about the company’s disruptive approach, its DTC roots, recent partnership moves and where it’s headed.

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