In the midst of a global COVID-19 pandemic and social isolation, people are craving connection and meaning. Among all the frightening news and uncertainty videos of musicians shared their gifts, both virtually and socially distanced, have gone viral, providing inspiration and hope. Music is truly bringing people together.
Chuck Surack, CEO and Founder of Sweetwater has felt this connection his whole life. When he started the now almost billion-dollar company out of his VW bus in 1979, he just wanted to help his friends make music. Chuck joins our MCM CommerceChat podcast to talk about what Sweetwater has been experiencing since the coronavirus pandemic led to widespread lockdowns.