How to Win as a Seller on the Amazon Marketplace

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Amazon is far and away the number-one ecommerce seller in America, representing an estimated 45% of overall online sales. Its success is largely due to low prices, a vast selection, tens of millions of loyal Prime members and the ability to combine product offers on a single page.

If you’ve taken the plunge to sell on Amazon’s marketplace in “frenemy” mode, the aim of course is for shoppers to find you and your products there. More importantly, as an Amazon seller you need to convert those buyers into your own loyal customers.

There are several things you can do to improve your chances of gaining the top spot in Amazon searches. Simple tips are centered on imagery, accurate keywords and customizing product descriptions for Amazon shoppers.

By advertising on Amazon, sellers can achieve two goals: reaching new customers and protecting their brand. Some key tactics include listing Amazon-sponsored products and using headline search ads.

A webinar by Multichannel Merchant and ChannelAdvisor, to be held Thursday, March 29 at 2 p.m. EDT, will reveal selling techniques and tips to help merchants elevate their Amazon game. You’ll come away with actionable insights that can lead to greater success on the world’s number-one online marketplace.

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