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week of 1/27/23 |
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The Department of Justice is again suing Google for alleged antitrust practices, this time over its dominance in ad technology, with the DOJ making the case that its market dominance over both the buy and sell side of the equation effectively muscles out competitors.
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While iconic denim maker Levi Strauss has been a direct-to-consumer sales powerhouse for the past few years, an area where many brands large and small have placed their bets for sustained growth as wholesale has struggled, the company's DTC numbers slipped a bit in the fourth quarter.
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While Amazon has been able to stay ahead of growing efforts at labor organizing in the U.S., at least for the time being, union workers at an Amazon facility in the UK midlands have walked off the job in protest over pay, a first in the country, according to several media reports.
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An outreach approach utilizing cross-channel communication – often including text, email, in-app and push notifications – is able to grasp actions that are actually driving a consumer decision to convert. You can then determine which tactics, or series of tactics which triangulated that consumer, ultimately generated the sale.
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| See open jobs for ecommerce, marketing, and fulfillment operations |
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