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week of 1/6/23 |
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Depending on who you believe, domestic holiday retail sales were up 6% to 8%, which should cause retailers to do backflips, considering the state of the economy. But the rate of ecommerce growth was slower, reversing a trend from past years, with online sales up 3.5%, as the stores became the story.
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Boxed, the once high-flying online warehouse club that set out to be the ecommerce equivalent of brick-and-click competitors like Costco, Sam’s Club and BJ’s, is now exploring strategic alternatives, which euphemistically means looking for a buyer. And Amazon acknowledged an expansion of its corporate layoffs from 10,000 to 18,000.
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The three major parcel carriers had a decent peak holiday season in terms of on-time performance, with service levels comparable to 2019, according to ShipMatrix, not surprising as volumes were lighter even though holiday sales increased, as many shoppers returned to stores. FedEx saw a significant improvement over its 2021 showing.
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SMS marketing shows zero signs of slowing down. Once an up-and-coming channel, it's now a must-have for ecommerce brands. Even with the growth, there's still plenty of opportunity to capitalize on it, especially when combined with email marketing. Here are 5 takeaways from the 2023 holidays you can apply in the New Year.
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