Multichannel Merchant
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week of 10/25/21
Adobe Digital Insights is predicting U.S. holiday spending online will rise 10% over 2020, hitting a record $207 billion, with global spending to reach $910 billion, an 11% increase, while calling for a decreased emphasis on traditionally major days during Cyber Weekend as demand pulls forward.
Truck leasing, logistics and fleet management provider Ryder has made an investment in Gatik, whose technology will power autonomous middle mile deliveries for retail and ecommerce clients in the Dallas-Fort Worth area, initially equipping 20 leased Ryder box trucks for the purpose.
With online and store checkout being such a vital part of the overall customer experience, prioritize enhancing your payment processes to ensure a smooth and frictionless journey. This leads to lower online cart abandonment rates, larger basket sizes, higher retention rates and more revenue. Here three critical elements to include.
One strategy to build effective customer relationships is to integrate subscription programs into an ecommerce offering. Providing clear, consistent communication and establishing demonstrates you truly know your customer. And personalization, convenience and cost savings creates an affinity for your brand and authentic connections.

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