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Still wonder if personalization matters? LAWLESS Beauty has parlayed this approach into a more than doubling of revenue annually since 2020. Learn how they're crushing it in our next MCM webinar on Nov. 10 at 2p EST. Have a great weekend all!
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week of 10/28/22 |
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Amazon reported third quarter revenue under estimates and provided a lowered fourth quarter outlook on Thursday, causing yet more jitters on Wall Street and in the industry as retail swings into the home stretch of the peak holiday season, and sending shares down 20% after hours.
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Fondue, an Israeli startup that just received $10.5 million in a seed round, is looking to “crush” the prevalent coupon code system and replace it with a cash back program it says is more profitable and higher converting for brands. Shoppers are given options to redeem offers as cash back, as a site credit or as a higher-value gift card.
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Despite all the attention paid to skyrocketing returns, most retailers in 2022 still treat them as simply the cost of doing business instead of as a strategic focus area and opportunity for a stepped-up customer experience, and the numbers of a new report bear out that approach.
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Livestream commerce became more popular during the pandemic lockdowns, and there are new reasons why it’s seeing some pickup. Some high-profile shakiness in the U.S. (see Facebook, TikTok) means brands need to understand what their audiences want and need, instead of trying to apply here what worked in other markets.
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| See open jobs for ecommerce, marketing, and fulfillment operations |
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