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This week, we saw TikTok knock, knock, knockin’ on Amazon’s door with an in-app shopping feature being tested with select U.S. retailers, while Target and Walmart were a bit divergent in their Q3 reports and Alen shared about earning shelf space at Lowe’s. Best of pre-Cyber Weekends to all!
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week of 11/18/22 |
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For 16 years, Alen has been selling its a top-rated air purifiers on Alen.com and Amazon. Now the company has expanded into retail, with product in 300+ Lowe’s stores, with potential for expansion. Alen has seen sales climb 210% growth since 2020. The CEO and the COO of Alen talk about the company's growth and channel approach.
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Target brought bad news Wednesday, with Q3 earnings miss plus a warning about a softer Q4, as families make tough budget calls on essentials vs. nonessentials heading into the holidays while high inflation lingers, registering a 7.7% rate in October. The company is calling for a low single-digit decline in Q4 comparable sales, and an operating margin of 3%.
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In setting your 2023 marketing budget, know your CFO understands the power of leveraging digitization to create business value. In fact, “driving value through tech-based innovation” ranks among CFOs’ top areas of focus, says Deloitte. A CFO shares three things he expects from his CMO partner and needs to make decisions.
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A lot has changed since the onset of the pandemic but supply chain disruptions continue to evolve. While the degree and nature of disruptions differed for every company, almost all discovered many hidden supply chain imbalances. Here are a few ways SMBs can make the best of these turbulent times and keep things humming.
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| See open jobs for ecommerce, marketing, and fulfillment operations |
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