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week of 12/6/21 |
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A new report based on a November survey of 1,000 U.S. retailers found more than half had raised prices beyond the point of simply recouping increased costs based on inflationary pressure, using a variety of tactics including reduced discounts and increased surcharges on shipping.
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Breaking up is hard to do, which department store stalwart Macy’s is discovering as it wrestles with how best to split up its store and online businesses, a bit trickier than the same move by Saks Fifth Avenue, according to a report in Reuters.
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The Amazon Associates program has created passive income streams for bloggers, YouTubers, influencers and other social media marketers. But it took a big hit when Amazon changed the payout rates last year. Is it still worth it? First, you need to learn how the program works, to understand what the changing rates are all about.
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While current iterations of PIM are highly effective, the tech landscape is shifting to a broader, more powerful paradigm: The product experience. Brands must create emotion-stirring experiences tailored to a consumer’s personality and preferences. But personalization requires serious data management and deep customer insights.
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