This week, we explain how another seller rollup firm was sued by an acquired company for allegedly failing to pay a contractual obligation, while Newegg upped its livestream shopping game in an effort to attract more creators and drive sales.

Multichannel Merchant
Hits of the Week

week of 2/24/23
Unless Collective, a Portland, OR startup creating plant- and mineral-based footwear and apparel, is one of a handful of companies making a difference by its conscious choice of materials and manufacturing. Co-Founder and CEO Eric Liedtke, a nearly 30-year veteran of Adidas, talks about the company's vision in our MCM CommerceChat podcast.
Moosejaw Mountaineering, the outdoor lifestyle retailer acquired by Walmart as it was building up its stable of digital native brands in the last decade, has now been purchased by Dick’s Sporting Goods, a more natural home for its products and audience as Dick’s looks to expand its vendor base.
Newegg is adding enhancements to its livestream shopping program in an effort to attract more creators who can earn commissions by selling tech products on eight different social media channels plus its own website and app, using the company’s upgraded production studios in California for free.
Martech in 2022 was reflective of the growing emphasis on customer centricity. This year is all about striking a balance between continued optimization of brand equity, a consistent focus on customer experience and a conscious evolution of engagement.

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