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Ecommerce Operations Technology Summit 2022 is just three weeks away in Orlando! As a subscriber, you get $250 off the conference price. Register now using the code 22SubscriberPass to get $250 off, and hear insights from speakers at brands like Gap, Burton, T-Mobile, REI, H&M and more!
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week of 3/21/22 |
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FedEx delivered strong revenue and profit for the third quarter, but the latter was below analyst expectations, and volume was negatively impacted by the Omicron variant to the tune of $350 million between Express and Ground, a falloff the company said began rebounding in February.
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Direct to consumer or DTC was hot as a firecracker a few years ago, as brands like Allbirds and Warby Parker flew high by bypassing the retail channel. Now the tide seems to be turning as several of these marquee DTC brands have stumbled. CNBC contributor Alex Kantrowitz helps us break it down in our MCM CommerceChat podcast.
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Given the vast amount of data streaming into its ubiquitous search engine every day, its various technology platforms and the ecommerce explosion, it’s only logical that Google is offering what it sees as a better mousetrap to solve the thorny problem of route optimization in last-mile deliveries.
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While ecommerce conversion rate optimization may seem daunting at first, by designing solutions that align with our psychology, we can make it easier for people to do things they already want to do. Marketers who apply the following 5 principles to ecommerce websites are poised to increase ecommerce conversion.
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| See open jobs for ecommerce, marketing, and fulfillment operations |
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