Believe it or not, there is still a disconnect between shopper ecommerce shipping expectations and what merchants deliver. Meanwhile, Amazon is redirecting investments to beef up its last-mile hubs and address lagging next-day performance.

Multichannel Merchant
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week of 3/3/23
Carhartt, a retailer of workwear apparel, has launched the first recommerce channel in its category, aiming to drive incremental revenue and attract consumers who hadn’t purchased from the company before, taking advantage of a burgeoning market favored by younger values-based shoppers.
Amware Fulfillment, a 3PL focused on direct-to-customer commerce, has been acquired by French logistics provider Staci Group in a marriage that provides customers of both firms with entrance into markets in Europe and the U.S., respectively. The companies will also cross-pollinate their respective technology strengths.
Target joined fellow retail bellwethers Walmart, Home Depot and Amazon in warning about softness in consumer demand for 2023 as it reported better-than-expected earnings and revenue for Q4, although the figures cleared a lower bar.
There are a few branding truths that never go out of style when building a new brand story. The identity of your company and the experience you are providing for your customers and potential customers have never been more important in today’s competitive markets. To help you succeed, here are the top 5 truths about branding.

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