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week of 4/19/21 |
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Amazon Prime is approaching 150 million members in the U.S. alone, as the global figure has topped 200 million and subscribers after the first year renewing at a near-automatic 98%, according to the final shareholder letter from departing CEO Jeff Bezos and figures from Consumer Intelligence Research Partners.
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Walmart and Target both announced plans Thursday to improve last-mile fulfillment and delivery from their stores, taking alternate routes via an investment in self-driving car project Cruise, and a new sortation facility powered by acquired technologies from Grand Junction and Deliv, respectively.
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This report from Multichannel Merchant focuses on last-mile challenges faced by retailers, and how they're focusing on technology and strategic adjustments to deliver speed, visibility, and accuracy. To achieve this, many are turning to multi-carrier shipping software that can be integrated with their existing technology stack.
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Based in Brooklyn, NY, ecommerce crafts marketplace Uncommon Goods has been tested automated SMS campaigns, including for retargeting. Brian Hashemi, head of marketing and analytics for Uncommon Goods, talks about how the company is testing and learning with its SMS/email mix and working to increase personalization.
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