A former Amazon executive shared insights and tactics for retailers looking to innovate and reduce friction to deliver a better customer experience with a diverse group of executives gathered recently at Ecommerce Operations Technology Summit 2022 in Orlando.
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The boredom of ecommerce was first identified 24 years ago when CNET proclaimed, “Ecommerce is getting boring these days, and that’s a good thing.” Enter livestream shopping, which has proven to be a great diversion and option for consumers. It energizes through a mashup of live TV shopping, social media and direct interaction.
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