ICYMI: Google saw a 50%-plus increase in search traffic in December to its “popular products” integrations, which it hopes will claw back some ecommerce checkout from Amazon, while retail sales grew 0.4% in April, up 4.3% when gas and auto are excluded.
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week of 5/19/23 |
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Google is pulling out all the stops to incorporate generative AI across its ecosystem, in an effort to demonstrate to the world that the search giant is a leader and not a follower when it comes to the biggest disruptive technology to hit the business world in decades. A handful of new products announced at Google I/O enable a range of capabilities built on its Vertex AI generative engine.
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Walmart saw 25% growth in Q1 ecommerce, as the beast of Bentonville outpaced expectations on the top and bottom line and raised its full-year guidance, three months after warning that the 2023 outlook was not a particularly good one based on consumer sentiment and macros economic signals. The company also addressed theft concerns while reporting strength in advertising and fulfillment services.
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Standards body GS1 US is looking for major retailers and brands to step up and implement its QR-like Digital Link 2D barcode on packages, in order to drive broader market adoption and enable the transmission of richer data that can unlock a trove of value-added services like discounts and offers at checkout.
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The ongoing economic uncertainty is creating several challenges for retailers, making consumers more frugal. To remain resilient through economic challenges and maximize sales, retailers must stay prepared to weather any anticipated slumps. This requires the ability to analyze trends and shoppers’ habits on a frequent basis, staying up to date while more accurately planning for the future.
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See open jobs for ecommerce, marketing, and fulfillment operations |
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