ICYMI: Nearly a quarter of Amazon Prime monthly subscribers dropped their membership in the past year, which doesn't upset the ecommerce leader. Also, Qurate Retail sold Zulily to focus on its core businesses: QVC, HSN and Cornerstone Brands.

Multichannel Merchant
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week of 6/2/23
Talk of consolidation in the overcrowded Amazon aggregator space has come to fruition, as Berlin-based SellerX is acquiring Elevate Brands of Austin, giving the new company a combined portfolio of 80 Amazon brands, 40,000 products and a $431 million run rate. It was the second such deal after Suma and D1 Brands tied up in late May.
The INFORM Act goes into effect June 27, to help stem the tide of counterfeit goods on ecommerce marketplaces. The FTC can impose fines and injunctions against marketplace operators that don't provide information on high-volume sellers. Alexandra Megaris of Venable LLP helps us gain a better understanding of its ramifications.
The California assembly voted in favor of a bill to ban driverless autonomous trucks, which now goes on to the state senate and then to the governor. It seeks a pause that would require a human onboard for at least five years while safety data is compiled, according to The Los Angeles Times and other media.
Not every ecommerce subscription plan is well designed. In fact, some can result in customer experience (CX) failures leading to dissatisfaction, churn and brand detractors. This in turn hits the bottom line, transforming a win-win into a lose-lose. Here are some tips to help boost loyalty by making your program more attractive.

Zulily Sold by Qurate Retail to Regent

Nearly a Quarter of Monthly Amazon Prime Subscribers Go On, Off

Streetify Looks to Expand Virtual Shopping Streets

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