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ICYMI: Even as more retailers increasing free return shipping thresholds in the face of massive volumes and rising costs, 79% of consumers said they’d be more likely to make a repeat purchase from those offering free returns, according to a Loop survey.
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week of 7/21/23 |
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Given the explosion in retail media networks, and the vast potential of their rich first-party data insights, the Interactive Advertising Bureau (IAB) has released a buyer’s guide that explains the market and the players, helping brand advertisers more intelligently build media planning and buying strategies. Kroger and Walmart talk about the power of data science in their media networks.
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In a battle of the Chinese ultra-fast-fashion giants, Temu has filed a lawsuit against Shein, accusing it of various nefarious practices aimed at deterring apparel manufacturers from doing business with Temu in order to thwart competition from the newer entrant to the U.S. market. Shein has accused Temu in a separate lawsuit of impersonating its brand by creating fake Twitter accounts.
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Major 3PL Geodis has integrated Happy Returns into its Geodis eLogistics fulfillment division, enabling retail and ecommerce clients to extend the service to their end customers, providing another option for returning unwanted items and helping retailers track and manage the flow of returned goods. Retailers can initiate immediate refunds and the service offers box-free, label-free returns.
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The dynamics of the manufacturer-retailer relationship are complex and subject to power shifts. Where retailers often excel at customer loyalty, recognition and retention, manufacturers control stock availability and product development. As customers continue to demand innovative digital experiences across a growing number of channels, effective communication and collaboration is crucial.
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