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Heads up: Multichannel Merchant and our e-newsletters will be on a short hiatus as Mike O’Brien jets off to Myrtle Beach for his 30th anniversary. He’ll be back on Tuesday, Oct. 11. Meanwhile, check out the SellerX lawsuit and learn about our upcoming anti-fraud webinar with Sift on Oct. 20.
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week of 10/3/22 |
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SellerX, one of many that jumped on the Amazon rollup bandwagon, is being sued by a game and toy company who sold it one of its successful brands in 2021, alleging SellerX is in breach of contract for failing to adequately promote it, causing sales to plummet along with the earnout potential.
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As with any period of economic uncertainty, fraudsters find opportunities to exploit security blind spots, often driving fraud rates up across industries. In this free Multichannel Merchant webinar, joined by Sift, learn how to build business resilience and repeatable fraud management strategies as the threat level rises in a challenging time.
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Best Buy is the first retailer to leverage a new demand-side platform from Criteo that lets brands and agencies purchase ads across retail media networks in self-serve fashion, while also using retailer’s first-party data to make programmatic buys on the open web as third-party cookies are being sunset.
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Are there any instances where it's not advisable to spend in search? Sure, if you're a brand-new product with no organic ranking, and it's going to cost you $10 per click to get to the first page of the keyword to sell a $4 product, you might be better off moving those dollars elsewhere. But spend wisely and don't go entirely dark.
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