Q: Our company provides displays and graphics to exhibitors at trade shows, so we need ideas for other markets. And do you think trade shows will return the second half of 2020?
A: Yes, I do. They provide an important opportunity for collaboration with prospects and customers and play a vital role in our business building strategies. The service you provide to exhibitors is similar to providing retailers with in-store fixtures and non-sellables. Applying your expertise to this new channel could potentially expand your core business even after the trade show market returns.
- Jeff Veenis, SVP, Contract Logistics, CEVA Logistics
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