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| week of 1/12/22 |
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| Using Micro Influencers to Target Gen Z in 2022 |
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| If the pandemic has taught ecommerce brands and retailers anything, it’s that being flexible in creating new avenues to engage with consumers, especially hard-to-reach demos like Gen Z, is mission critical for survival. For any brands targeting Gen Z shoppers, micro influencers will have to play an extremely important role. |
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| Holiday Ecommerce Spending Up 8.6%, Adobe Says |
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| Despite massive out of stock levels due to supply chain and inventory issues, U.S. holiday ecommerce spending hit a record $204.5 billion over the 2021 holidays, up 8.6%, according to Adobe’s Digital Economy Index, with 38 days where over $3 billion exchanged hands, vs. 25 such days in 2020. |
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| Amazon Union Vote Redo Starts Feb. 4 |
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| The National Labor Relations Board on Tuesday ordered a second union vote at an Amazon fulfillment center in Bessemer, AL in the eye of a major labor battle, with the vote to begin by mail-in ballot on Feb. 4. Amazon has agreed to not pursue reprisal actions against employees for union organizing activities, per an NLRB agreement. |
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| Ecommerce: The Frenemy of Retailers |
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| Ecommerce, once the enemy of retail, should be leveraged and treated as the frenemy. There will always be healthy competition for share of wallet. However, the real winners will be those who leverage ecommerce and all the rich data to better serve customers. |
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| sponsored by |
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| Inventory Management Complexities Are Here to Stay |
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Check out Multichannel Merchant’s latest special report, Inventory Management Gets Trickier As Forces Collide, to stay ahead of inventory management challenges. Read now to hear what analysts are observing and what companies like Burton and Firstleaf are doing to help mitigate inventory management struggles.
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Related Content
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| sponsored by |
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| Protect Against Fraud Now |
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Increases in online shopping have unfortunately also increased the opportunities for fraudsters. In this Multichannel Merchant special report, Fraud Increasing in Ecommerce, But Help Is on the Way, industry experts discuss current fraud trends, the different types of fraud, and the solutions available to retailers that can help prevent attacks.
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| See open jobs for ecommerce and marketing. |
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