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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 1/7/2020 |
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| Nectar Parent Company Resident Raises $12.5 Million |
| Direct-to-customer ecommerce startup Resident, whose home furnishing brands include Nectar, DreamCloud, Level, Awara, Wovenly, Bundle and 1771 Living, has raised $12.5 million from Tel Aviv-based Liquidity Capital. Resident will use the capital to drive growth and move into additional home products.…» |
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| 2020: The Year of Subscription Service Growth and Iteration |
| One thing is clear: we’re living in a subscription service economy that is only going to expand. Brands from Nike and Bloomingdales to Coca-Cola, Mercato and GNC have taken the plunge, and organizations across all industries are seeing subscription offerings as a growth engine. Here are 4 predictions for subscription services in 2020.…» |
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| Advance Auto Parts Buying DieHard Brand from Sears for $200 Million |
| Another Sears brand is being peeled off as Advance Auto Parts will acquire the DieHard brand and its popular, iconic battery line from Sears’ parent company for $200 million, providing a much-needed cash infusion, according to CNBC. This follows acquisitions of Craftsmen and Sears Hometown brands.…» |
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| How to Use Video to Increase Engagement in Email Marketing |
| For years, marketers have said video would be the next evolution in email marketing, but challenges have held it back. Now, 98% of email clients support video, the #1 type of content to inspire consumer research, so the time is right to bring new life to your email marketing. Here's how to incorporate video in your email marketing program.…» |
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| Bed Bath & Beyond Selling Half Its Real Estate Assets Including HQ |
| Continuing a shakeup begun when six executives were let go last month by the new CEO, Bed Bath & Beyond plans to sell half its real estate assets, including its headquarters and an unknown number of its 1,500 stores, to a private equity firm, the Wall Street Journal is reporting.…» |
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