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ICYMI: While generative AI is unquestionably a transformative technology being applied everywhere, companies need to consider its potential for sharing sensitive personal information that could run afoul of privacy regulations, experts advised.
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| week of 10/4/23 |
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| GA4: Unraveling the New World of Google Analytics |
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| The digital landscape has experienced a seismic shift with the recent sunset of Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced in 2020. As of July 1, Google stopped processing data through UA, creating a forced migration. Ben Hardt, VP of business intelligence and innovation at X Agency, walks us through the changes and the impact on marketers. |
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| Pitney Bowes CEO Gone, Global Ecommerce Unit Likely Up for Sale |
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| Bowing to pressure from investors, Pitney Bowes has replaced longtime CEO Marc Lautenbach, who is also leaving the board of directors, while a company statement on the news points to the likelihood of a pending sale of the money-losing global ecommerce unit, which investors have also called for. The board named EVP and Group President Jason Dies as interim CEO. |
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| sponsored by |
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| Goods-to-Person Systems: Improving E-Fulfillment |
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Goods-to-person technology enables increased performance plus the flexibility to handle peaks and valleys in demand and labor availability. Learn how retailers are using them and the benefits.
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| Generative AI in Customer Service: A Balanced Blueprint |
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| Customer service is crossing a new horizon. For leaders ready to adopt generative AI but unsure where to start, there’s a perfect testing ground: your employees. Starting with internal people and operations will produce lessons and develop processes leading to immediate, impactful results when directed toward customers. Generative AI is set to take things to a whole new level; these practices will help. |
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| Content-Based Marketing: A Post-Cookie Evolution |
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| Third-party cookies served their purpose of helping advertisers learn more about their audiences for a time. But now with their imminent depreciation in 2024 – for real this time – content-based marketing has taken the stage. This is bringing marketers back to the impactful basics, seeking and reaching high-intent consumers at the likely point of purchase. |
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| sponsored by |
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| Inventory Management Complexities Are Here to Stay |
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Check out Multichannel Merchant’s latest special report, Inventory Management Gets Trickier As Forces Collide, to stay ahead of inventory management challenges. Read now to hear what analysts are observing and what companies like Burton and Firstleaf are doing to help mitigate inventory management struggles.
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| Taking a Media-First Approach in Ecommerce |
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Cut through marketplace noise and win valuable mindshare by delivering compelling, engaging visual media experiences that will help you drive shopper connection, engagement, and conversion.
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| On the job hunt? |
| See open jobs for ecommerce and marketing. |
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