 |
| week of 11/18/20 |
 |
| Pandemic Highlights Omnichannel Shortcomings |
|
|
| The ability to delivery a high-quality omnichannel experience has never been more critical than during the post-pandemic era, but most brands aren’t prepared to meet consumer expectations, according to a report from NewStore. Not surprisingly, providing safety and convenience were atop the list of winning practices cited. |
 |
| 5 Video Ad Tactics to Make Your Brand a Holiday Standout |
|
|
| The holiday season is upon us, which is both exciting and overwhelming. There is also the pressure of figuring out how to rise above everyone else’s holiday-themed ads. A well-produced, perfectly timed video ad can elevate your product in memorable ways. Here are 5 principles to focus on when creating your video ads this holiday season. |
|
|
|
|
| sponsored by |
 |
| Secure Carrier Capacity at the End of 2020 |
|
A massive shift to ecommerce due to COVID-19 restrictions has created peak-like conditions for shippers and carriers throughout the late spring and summer, sending demand and costs soaring. Now comes the actual holiday season, a huge unknown but still expected to generate staggering volumes.
|
|
|
|
|
|
| How America's Shopping Malls Can Thrive As Ecommerce Grows |
|
|
| Shopping malls are well-positioned to become a centralized operating system for smaller retailers to leverage the operational and financial benefits of things like BOPIS and curbside. Creating a flexible range of services, spaces, leases and more will help malls regain community relevance and become profitable. Here's how it can happen. |
|
| Retail’s Next Chapter Requires a Digital Transformation |
|
|
| Retailers must prioritize digitalization and digital transformation efforts — and fast. While ecommerce has surged in 2020, it’s not nearly enough to offset the impact of the shutdowns many retailers experienced. The ability to digitally transform will be the difference between success and failure in retail’s next chapter. |
|
|
|
|
| sponsored by |
 |
| From Mall Kiosks to Multichannel Success |
|
What once started as two cousins selling winter gear in kiosks and fairs in the Philadelphia area is now a thriving ecommerce business, JustBrand Ltd. So how did they do it? There were bumps and bruises along the way. Still, the co-founders built success by learning quickly from mistakes, being open and honest with the right partners, and leveraging multichannel expansions.
|
|
|
|
|
|
Related Content
|
|
|
|
|
| On the job hunt? |
| See open jobs for ecommerce and marketing. |
|
|
|
|
| SPREAD THE NEWS |
| Share the multichannel merchant resource with a colleague |
|
|
|
|
