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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 11/26/2019 |
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| Identity Marketing Firm SheerID Raises $64 Million |
| SheerID, whose software quickly verifies a person’s status as a member of a particular consumer “tribe,” has raised $64 million in an equity round. It defines identity marketing as a form of personalization focused on winning over consumer tribes that align with the brand’s promise. Clients include Target, Amazon, Lowe’s and Urban Outfitters.…» |
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| Payoneer Found U.S. Ecommerce Sales Grew Faster Than China in Q3 |
| Ecommerce in the United States is growing faster than in China, which remains ahead in terms of overall sales volume, based on client data from payment services firm Payoneer, and the UK is growing faster than both. With the exception of Japan (3%), companies in the top 10 for ecommerce sales all saw strong Q3 double-digit growth.…» |
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| Follow the Data, Go with 3D in Retail |
| Over 100 retailers including West Elm and Crate & Barrel are using AR design tools such as Modsy to create 3D replicas for themselves. Aggregators like Wayfair and Overstock have also gotten into the swing of things, ramping up 3D offerings for clients and customers. Here are some tips to tap the power of 3D in retail.…» |
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| Shorter Holiday Season Puts More Focus on Cyber Weekend |
| U.S. shoppers wants lots of choices, great deals and delivery reliability over speed this holiday season, according to a survey of more than 3,000 consumers by ecommerce platform provider CommerceHub. 68% of respondents said they were either very likely or somewhat likely to shop on the major deal days, a 25% increase over 2018.…» |
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| New JavaScript Skimmer Stealing Customer Data from Ecommerce Sites |
| Visa is warning ecommerce merchants about a new JavaScript skimmer targeting customer data entered at the point-of-sale (POS) in payment forms on sellers’ websites. Pipka is able to remove itself from the HTML code after it is successfully executed, thereby avoiding detection. Visa is giving merchants a list of mitigation measures.…» |
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