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week of 2/10/21 |
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Fabric Raises $43M in Series A Round |
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Fabric, a provider of cloud-based headless commerce architecture, has raised $43 million in a Series A round led by Norwest Venture Partners, with additional participation from Redpoint Ventures and Sierra Ventures, coming months after its $9.5 million seed round. Funds will be used to expand its engineering, product and sales teams. |
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DNVBs: Five Lessons Learned by a Fitness Brand |
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When COVID hit weeks after AARMY opened its gyms in New York and LA, it had some inherent advantages to successfully adapt to temporarily being a digital brand. To execute, AARMY went into beast mode. Examining AARMY’s transition reveals five lessons it took from DNVBs that were pivotal in maxing out its opportunities. |
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The 3PL “It List” is Here |
Choosing the right 3PL for your business can lead to lower cost per order, smoother scaling, lowered shipping costs, easier distribution of international orders, and so much more. Check out this year’s Top 3PLs list to find the best fit for your company in 2021.
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The Benefits of Augmented Reality Marketing |
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Augmented reality is one of the biggest tech trends in marketing, and experts say it’s only expected to rapidly increase. Augment reality marketing allows brands to give their customers unique experiences that are convenient, smart and accessible. We'll explore how it works and how it can benefit your merchant business. |
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Email Marketing Through the Eyes of AI |
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Email marketing is one of the most fruitful techniques, and it’s not unheard of for email marketing platforms to take full advantage of automation tools and AI technology. It can can work wonders for your email marketing campaigns, provided you know how it can help you and enhance your brand's marketing strategies. |
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From Mall Kiosks to Multichannel Success |
What once started as two cousins selling winter gear in kiosks and fairs in the Philadelphia area is now a thriving ecommerce business, JustBrand Ltd. So how did they do it? There were bumps and bruises along the way. Still, the co-founders built success by learning quickly from mistakes, being open and honest with the right partners, and leveraging multichannel expansions.
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