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Have you heard that our Ecommerce Operations Technology Summit is happening in Orlando this April? As a subscriber, you get $250 off the conference price! Register here with the code 22SubscriberPass with our thanks!
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| week of 2/23/22 |
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| Social Commerce a Nearly Universal Experience In 2022 |
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| Social commerce is not slowing down, based on a survey of 1,000 U.S. consumers from Sprout Social, with over two-thirds of respondents saying they make a purchase through a social channel in 2021, and a whopping 98% saying they planned to do so this year. |
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| The Metaverse: Megatrend or Market Noise? |
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| Reminiscent of "The Matrix," the metaverse is a fully immersive virtual world where people can interact and engage in gaming, concerts or live sports. Facebook rebranded to Meta, and brands from Victoria’s Secret to Gucci, to Louis Vuitton are staking a claim. Are we there yet? We explore this topic with Nexla CEO Saket Saurabh. |
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| sponsored by |
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| Protect Against Fraud Now |
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Increases in online shopping have unfortunately also increased the opportunities for fraudsters. In this Multichannel Merchant special report, Fraud Increasing in Ecommerce, But Help Is on the Way, industry experts discuss current fraud trends, the different types of fraud, and the solutions available to retailers that can help prevent attacks.
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| State Lawmakers Can’t Let Amazon Buy Virginia |
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| Amazon recently and curiously reversed its longstanding opposition to federal consumer protection legislation that aims to reduce counterfeit items on ecommerce platforms. Despite this, Amazon has made it clear it opposes similar state measures and has stepped up lobbying efforts across the country to kill these bills. |
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| Back to Ecommerce Basics: Shattering the Endless Shelf |
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| In ecommerce, we formerly used revenue, market share and similar metrics to gauge success. But if customer experience is going to be the touchstone of success, customer lifetime value (CLV), or the amount a brand can expect from any given customer over time, should be our guiding principle. |
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Related Content
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| sponsored by |
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| Inventory Management Complexities Are Here to Stay |
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Check out Multichannel Merchant’s latest special report, Inventory Management Gets Trickier As Forces Collide, to stay ahead of inventory management challenges. Read now to hear what analysts are observing and what companies like Burton and Firstleaf are doing to help mitigate inventory management struggles.
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| On the job hunt? |
| See open jobs for ecommerce and marketing. |
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