Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 4/23/2019
Social Media, Mobile Remain Best Ways to Engage Millennials
Social media is dominant among millennials, influencer marketing is a must-have strategy and this group is heavily influenced by peers when it comes to shopping, according to a study by Pollfish. Here are more ways marketers can engage with millennials. …»
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Understand the mistakes that keep retailers from delivering results.
5 Crafty Ways To Build Successful Brand Awareness
Your brand's image changes over time given all the marketing that you have done. However, you need to be as crafty as possible because you do not want to chase your customers away. Here are some tips to make your company visible, fun and exciting. …»
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It’s Time to Upgrade Your Payment System and Leave Legacy Systems Behind
Many retailers continue to use legacy payment systems and outdated technology because they are hesitant to take on the unknowns of a new payment platform. However, outdated payment systems actually negatively impact your business’s bottom line. Here is why it is important to leave legacy systems behind. …»
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Use Email to Build an Emotional Connection in 2019
Available On Demand - Download this free on-demand webinar to discover ways to build your brand community with a loyalty program and email to drive revenue and engagement.
 
Can You Be Too Omnichannel? Finding the Balance in Your Marketing Efforts
In the marketing world, the term omnichannel is pervasive and meant to describe efforts by companies to diversify and broaden the tools, channels and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites and a wide variety of media formats to communicate with each other and stay in touch with the brands and businesses they care about. …»
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Amazon Plans to Shutter Its Chinese Marketplace
Amazon will shut down its Chinese marketplace business this July in an effort to shift its focus to offer mainland consumers overseas products rather than goods from local sellers. …»
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featured jobs

eCommerce Advisor
Dell – Round Rock, TX

eCommerce Advisor
Dell – Round Rock, TX

Transportation Manager
Dollar General – GOODLETTSVILLE, TN

eCommerce Analytics Lead
Dell – Austin, TX

Environmental Planner and Deputy Project Manager - Transportation
Environmental Science Associates – Los Angeles, CA

Environmental Planner and Project Manager - Transportation
Environmental Science Associates – Los Angeles, CA
 

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