Multichannel Merchant
Ecommerce & Marketing
week of 5/19/21
Email Marketing and the Apple iOS 14 Update
Much to Facebook’s dismay, Apple’s planned privacy update to iOS 14 will prompt users to choose whether to allow Facebook to track their phone activity to provide personalized ads. This has left Facebook and Apple bickering like two siblings fighting over who rides in the front seat. Here are the implications for email marketing.
Amazon Consumer Head Asked for Special Union Vote Mailbox
Dave Clark, CEO of Amazon’s consumer business, was behind efforts to ask the U.S. Postal Service to install a special temporary ballot mailbox outside the company’s Bessemer, AL fulfillment center where a union vote was taking place, numerous outlets reported. The NLRB is hearing testimony as part of a union challenge to the vote.
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Master the Returns Balancing Act

Perfect your return process before the upcoming holiday season arrives. Join Multichannel Merchant and FedEx for the live webinar, It’s Time for an Ecommerce Returns Tune-Up and Review. Here, FedEx executives will discuss how to meet shopper expectations regarding returns and reverse logistics.

A History of Barcodes, and Looking Ahead
A little over 50 years ago, retail leaders came together and transformed the global economy forever by developing the Global Trade Item Number (GTIN), a numerical code uniquely identifying every single product and the core of the barcode. Here's a bit of the history of the barcode, and where the technology is going.
The New Ecommerce Landscape: Where You Should Invest
The arrival of COVID-19 in early 2020 clearly had an enormous and unexpected impact on retail sales channels but the fundamental goal for merchants remained the same: Provide a great product and exceptional customer experience. So here we are, in the new ecommerce landscape. Here's what you need to focus on to succeed.
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Sales Tax Compliance in 2021– Are You at Risk?

Over the last year, you’ve evolved. You’re offering BOPIS, or in-store returns, or maybe you’re using a closed store to fulfill ecommerce orders. This is all great for sales and customer experience, but it comes with tax consequences. Sales tax rules and rates vary across transaction types, location, timing, and many other factors. Check out the latest special report by Multichannel Merchant for key insights

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Plan For The Future of Ecommerce Operations Now

After a year full of disruptions, consumer behaviors and business practices have changed drastically. In Multichannel Merchant’s annual outlook report, we talk to retail leaders about how you can optimize ecommerce operations while delivering against expectations in the post-pandemic reality.

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