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| week of 5/5/21 |
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| Ecommerce Reaches 19% Global Penetration in 2020 |
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| Ecommerce penetration worldwide increased from 16% in 2019 to 19% in 2020, driven by the pandemic-fueled shift toward online purchases, according to a UN agency report. Global ecommerce sales, including both B2C and B2B, were up 4% to $26.7 trillion, representing 30% of global GDP. |
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| Amazon vs. Shopify: Keep an Eye on the Battle |
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| There’s a behind-the-scenes battle going on between Amazon and Shopify that has big implications for merchants. Amazon now owns a technology that could help it compete directly. Here’s why the rivalry matters to online merchants, and how understanding it can help you select the right ecommerce channels for your goals. |
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| sponsored by |
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| A Better Return Process is Your Key to Ecommerce Success |
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How you handle your ecommerce returns has become a key differentiator. In the latest Multichannel Merchant special report, we look back at the 2020 holiday season returns, and examine the win-win of dropoff points. Experts offer insights on how retailers are upping their game in returns, which is shaping up to be a “loyalty battleground” for years to come.
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| Keep Your Social Media Content Engaging |
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| Creating social media content will always be fun, but it quickly becomes less so when you’re running out of ideas. This happens to just about everyone. So, if you wake up one day at a loss on what to post for your audience on social media, don’t fret. There are plenty of possibilities when it comes to social media marketing content. |
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| Scan & Go Delivers Where Self-Checkout Disappoints |
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| Retail has changed more in the past year than in the previous decade. The pandemic has accelerated ecommerce and online options, out of necessity. Now, shoppers have more choices than ever, resulting in new demands for their desired in-store experiences, like scan & go. Here's how it's a win for retailer and shopper. |
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Related Content
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| sponsored by |
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| Sales Tax Compliance in 2021– Are You at Risk? |
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Over the last year, you’ve evolved. You’re offering BOPIS, or in-store returns, or maybe you’re using a closed store to fulfill ecommerce orders. This is all great for sales and customer experience, but it comes with tax consequences. Sales tax rules and rates vary across transaction types, location, timing, and many other factors. Check out the latest special report by Multichannel Merchant for key insights
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| See open jobs for ecommerce and marketing. |
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