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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 5/7/2019 |
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| Using Email to Effectively Engage with Gen Z Shoppers |
| This year it’s expected that members of Gen Z, now in their late teens and early twenties, will be the largest generational cohort, surpassing millennials and baby boomers and making up one-third of the global population. In a new webinar, Greg Zakowicz, senior commerce marketing analyst at Oracle Bronto, will talk about how to effectively market to Gen Z shoppers via email marketing.…» |
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| sponsored by |
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CommerceChat: Podcasts Exploring Ecommerce Trends |
| Explore the library of MCM Commerce Chat and hear the trends and insights that continue to shape the dynamic world of direct-to-customer selling directly from the source. Each month, a new topic and thought leader is featured – subscribe today! |
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| How to Steer Past Three Retention Roadblocks |
| Despite the evidence stressing the importance – and payoffs -- of a concerted effort to retain customers, many organizations continue to spend a lopsided amount of time and resources on customer acquisition. In the process, they are overlooking rich pockets of revenue and predictably strong ROI from evolving customer relationships. Here are three common retention roadblocks marketers need to get past. …» |
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| Why Consumers Prefer Personalization |
| For years, marketers have debated the importance of personalized, people-based marketing as a means of communicating more effectively and efficiently with prospects and customers. Here is why consumers prefer a personalized experience. …» |
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| H&M Discontinues Its Catalog After 39 Years |
| H&M has discontinued its catalog in April after 39 years in an effort to be relevant, convenient and inspiring, the company said. Here is look at H&M's catalog history and whether or not the catalog is still a channel of choice for retailers. …» |
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| sponsored by |
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The Most-Searched Ecommerce Partner Directory |
| From click to brick, from retail to etail get in front of the Multichannel Merchant community. Become part of the most-searched online Directory of DTC and ecommerce partners out there. Sign up today! |
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| The MCM Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Start your search. |
